All - New Triple Chocolate Cake
Red Ribbon’s TV ad introduces the All-New Triple Chocolate Roll, emphasizing its unique triple chocolate feature. The campaign focuses on showcasing the cake’s layers of chocolate indulgence, positioning it as a premium treat for families.
Objective: The primary goal was to highlight the product’s triple chocolate layers—chocolate cake, chocolate filling, and chocolate curls—while reinforcing Red Ribbon’s association with family celebrations.
