Client – DOLE “Department of Labor and Employment – Occupational Safety and Health Center

Background
Released during the COVID-19 pandemic, the “Sigurado” campaign was designed to emphasize the importance of health and safety in the workplace during an unprecedented global health crisis. The client wanted to ensure employees felt secure and confident in the company’s commitment to their well-being, especially in such uncertain times.

Approach
The 30-second video highlighted the critical role of regular safety training, adherence to COVID-19 safety protocols, and the collective responsibility of maintaining a healthy workplace. With the title “Sigurado,” meaning “sureness,” the campaign reinforced that the company’s priority was to protect employees through careful planning, protective measures, and clear communication during the pandemic.

Results
The campaign led to increased employee engagement in health and safety initiatives, particularly around COVID-19 precautions. The company saw a 15% reduction in reported accidents and heightened participation in health protocols, resulting in a safer work environment during the pandemic.

Conclusion
“Sigurado” successfully addressed the heightened concerns brought on by COVID-19, making employees feel assured that their safety was a top priority. It fostered a stronger sense of responsibility and care across the workforce.