Overview:
MAPFRE launched an advertising campaign to promote its stress-free car insurance services. The campaign aimed to show how MAPFRE handles unexpected situations smoothly.
Concept and Visuals:
The campaign uses a retro, beach-themed aesthetic featuring a couple enjoying a carefree day at the beach, contrasting sharply with the stressful scenario of a flooded car. This playful imagery, paired with bright colors and vintage styling, conveys a message of relaxation and ease, suggesting that even in tough situations, MAPFRE makes things simple.
Messaging:
The headline, “Our Car just got Flooded!”, grabs attention by presenting a common problem, while the follow-up text reassures, “Good thing we’ve got MAPFRE Car Insurance. Fast, easy, stress-free!” This message emphasizes the ease and peace of mind that comes with MAPFRE’s services.
Target Audience:
The campaign targets drivers concerned about the complexities of car insurance, particularly younger drivers and families who prioritize convenience and a stress-free experience.
Results:
The campaign effectively increased brand awareness and engagement by using creative visuals and strong messaging, reinforcing MAPFRE’s brand promise of providing hassle-free insurance.
