Objective: Encourage customers to Mix and Match The Crispy Chicken Pesto and Crispy Chicken Chimichurri burgers through a “Buy 1, Take 1” deal.
Concept:
The video used a “showdown” theme to highlight the burgers as competing flavors—Pesto for savory and Chimichurri for spicy—urging customers to try both in one order.
Creative Execution:
Fast-paced visuals and an energetic voiceover emphasized the “Buy 1, Take 1” offer, making the mix-and-match concept the central message.
Results:
The campaign successfully boosted customer engagement and interest in the mix-and-match deal, generating positive social media buzz.
The BIGTIME SHOWDOWN video effectively promoted both burgers and encouraged customers to explore both flavors through its fun and engaging approach.
